About the
Company - The Body Shop International PLC, known as The Body Shop, has 1,200 products in
2,500 stores in 61 countries. The company, which has its
headquarters in Littlehampton, West
Sussex, England, was founded
in 1976 by Anita Roddick and is now part of the
L’Oreal corporate group.
About The Campaign: The body shop has a long history about
supporting Natural Beauty. The body shop has always made an effort to spread
the message of loving your body and faces the way it is through its campaign.
The body shop has tried to convey the message that there are very few women who
look like super models rest everyone is average looking which is not a bad
thing instead we should change our perception and start loving ourselves the
way we are.
In my
print ad I have tried to show the same thing with a effective tagline as to how
every girl should love themselves the way they are and appreciate their natural
beauty.
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